Rules and ethics
Welsh-language checks when briefing a branding agency
Brand strategy agency briefs for Welsh public bodies should cover language duties, Welsh copy, design adaptation, sign-off and compliance evidence.
Topic
Rules and ethics
Brand strategy agency briefs for Welsh public bodies should cover language duties, Welsh copy, design adaptation, sign-off and compliance evidence.
Rules and ethics
[brand strategy agency](/what-does-brand-strategy-agency-do-uk): assess its approach to claim evidence, green messaging, pre-clearance and sign-off.
Foundations
Use this UK branding brief template to set the decision, audience, heritage, scope, budget and sign-off rules before briefing a branding agency.
Strategy
A brand strategy agency sets positioning, audiences and message order for UK companies, and in regulated sectors it must pass FCA, ASA and ICO checks.