Section
Audience research
Plan audience research for a branding-agency decision in England with defined populations, ethical recruitment, neutral interviews, bounded analysis, review gates and a worked decision test.
Audience research
How to test who decides when a brand buys from a branding agency: role-based persona cards, an evidence ledger, a worked example and a checklist to use before you shortlist agencies.
Audience research
A protocol for branding agencies competitor research: keep register facts, supplier claims, independent evidence and inference apart, within lawful limits.
Audience research
Interview moves for England branding research, separating questions, observations, interpretations and unresolved evidence, applied to reference calls with a branding agency's past clients.
